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Mad for Ads: How Advertising Gets (and Stays) in Our Heads

Name: Mad for Ads: How Advertising Gets (and Stays) in Our Heads
Price: 15.59 USD
Availability: InStock
Rating: 5 (4 reviews)

5.0 of 5 Stars: Money & Saving - Mad for Ads: How Advertising Gets (and Stays) in Our Heads

$15.59

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Description

Book Synopsis: This amusing and engaging behind-the-scenes look at advertising and its influence will help kids decode the ads that surround them every day and make smart decisions. For children growing up in an advertising-saturated world, here’s an eye-opening explanation of what advertising is, how it works and why that matters. The book covers the components of an advertising campaign, from slogans to logos, and the many ways marketers seek to influence behavior, from tapping into fears to using psychological pricing. It then brings these techniques and tools to life by taking readers through the creation of two fictional advertising plans. Along the way, there’s information about the strategies that advertisers use to influence their audience, as well as valuable background on how digital technology allows companies to track people and what that means for privacy. It’s a savvy look at the business of advertising that teaches children to pay better attention to ads and be more discerning about the messages they find. Award-winning author Erica Fyvie has geared this vital, comprehensive and entertaining look at advertising to children who are just beginning to notice and to be swayed by brands. By building media literacy and promoting critical thinking about all kinds of marketing tools — from in-game ads to social media “kid influencers” — the book empowers readers to analyze and respond to what they see every day. Relevant, child-friendly language and examples, along with bold and humorous illustrations by Ian Turner, keep the pages lively and interesting. There are direct curriculum links to language arts, visual arts, technology and social studies lessons. Also included are a glossary, index, and selected bibliography.

Details

Unlock the Power of Advertising with Mad for Ads! Are you tired of feeling overwhelmed by the constant barrage of advertising? Do you want to understand how ads manipulate your thoughts and decisions? Look no further than our captivating book, Mad for Ads: How Advertising Gets (and Stays) in Our Heads! This eye-opening behind-the-scenes look at advertising will equip you with the knowledge and skills to decode the hidden messages in ads and make smarter choices. Don't let advertisers play games with your mind - empower yourself with Mad for Ads!

Discover the Secrets Behind Effective Advertising! Are you curious about what makes ads so compelling? Our book goes beyond slogans and logos to delve into the fascinating world of advertising campaigns. From tapping into fears to utilizing psychological pricing, marketers will stop at nothing to influence your behavior. Mad for Ads exposes these techniques and brings them to life through the creation of two captivating fictional advertising plans. You'll finally understand the strategies that advertisers use to sway you, and gain valuable insights into the impact of digital technology on privacy. Don't stay in the dark - arm yourself with knowledge and be a more discerning consumer!

Empower Your Children with Media Literacy! In today's advertising-saturated world, it's crucial to equip children with the tools they need to navigate the deceptive world of marketing. That's why we've partnered with award-winning author Erica Fyvie to create Mad for Ads: How Advertising Gets (and Stays) in Our Heads, a comprehensive and entertaining book designed for young readers. By promoting critical thinking and media literacy, this book empowers children to analyze and respond to the messages they encounter every day. From in-game ads to social media "kid influencers," Mad for Ads covers it all, using child-friendly language and humorous illustrations by Ian Turner to keep young minds engaged. Give your child the gift of knowledge and help them become savvy consumers!

Take Action Now and Grab Your Copy of Mad for Ads! Don't let advertising control your choices - take back your power with Mad for Ads! Order your copy today and embark on a journey to uncover the secrets of persuasive advertising. Visit our website now to learn more about Mad for Ads or click here to make a purchase. Empower yourself and your children with the knowledge they need to make informed decisions in the advertising-driven world we live in.

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